Partner News: Nokia and Orange to form partnership on mobile services

Date: 26 May 2008

ERTICO - ITS Europe Partner Nokia announced a strategic international partnership with Orange, extending the first agreement signed by the two companies in February 2008. The two industry leaders have committed to a three year partnership, which will include the addition of ten new Nokia handsets to the Orange Signature range and the addition of music to a combined offer of games, advertising, maps and location based services. 
 
Orange and Nokia have agreed to launch a suite of integrated multimedia services on the new Nokia handsets, launching in H208 across nine major markets, in an initiative designed to boost the adoption of mobile digital entertainment. As part of the strategic partnership, customers will have direct access to the Orange Music Store, both Orange and NGage games, as well as Nokia Maps. Under the Orange Signature programme, all services will be integrated into the familiar Orange user interface, providing one click access to information and entertainment.
 
Under the agreement, the two companies will work jointly on marketing to support the launch of new devices and the development of multimedia applications. For instance, Nokia's Mobile Maps platform and GPS technology will be introduced to a wide portfolio of Nokia handsets in the Orange Signature range, allowing for navigation, location based search and advertising services. The two companies plan to create 10 million active Mobile Maps users on Nokia devices within the Orange footprint by 2010.
 
For more information, please contact: 

Georgina Hart, Orange
Tel. +44 (0) 7730 989 693
Email: georgina.hart@orange-ftgroup.com
 
Nokia, Markets Communications
Liisa Nyyssönen
Tel. +358 7180 34564
Email: liisa.nyyssonen@nokia.com