The European Alternative Fuel Observatory (EAFO) has published the Consumer Monitor 2025, offering new insights into consumer attitudes towards battery electric vehicles (BEVs) across the EU-27. The survey, based on responses from over 3,000 licensed drivers, examines perceptions, willingness to adopt, and barriers to the uptake of electric vehicles.
The results show that around four in five European consumers hold positive or neutral views of electric cars. However, many drivers remain unsure whether BEVs are compatible with their daily mobility needs. Familiarity with electric vehicles is higher in countries with larger shares of BEVs, such as Denmark, Ireland, Luxembourg, Germany, and the Netherlands, where personal use, peer influence, and public visibility shape attitudes. Socio-economic and housing conditions also play an important role in consumer perceptions of electromobility.
Concerns about the availability of public recharging infrastructure have diminished since 2023, reflecting the rapid expansion of networks across Europe. Yet access to reliable near-home charging remains critical, particularly for households without private parking. The cost of electric vehicles continues to be the primary obstacle for many consumers, even as environmental benefits, enjoyable driving characteristics, and economical use are recognised as key advantages. A substantial share of respondents are considering an electric drivetrain for their next car, indicating a growing acceptance of BEVs as realistic options.
Background: To support the transition to clean mobility, the European Commission proposed an Automotive Package in December 2025. The Commission will also review the Alternative Fuels Infrastructure Regulation, which sets binding targets for the deployment of recharging and refuelling infrastructure across the EU. The Consumer Monitor 2025 is part of the European Alternative Fuel Observatory’s ongoing efforts to provide policymakers, industry, and the public with evidence-based insights into the adoption of alternative fuel vehicles.
Source: European Commission