The Toyota Corolla celebrates its 60th anniversary this year and a proud record of achievement, not least being the world’s best-selling car. To date, more than 57 million vehicles bearing its name having been sold worldwide. To mark Corolla’s golden anniversary, Toyota is launching special edition versions of its European-built Hatchback, Touring Sports and Sedan models, focusing on exclusive styling features, enhanced specifications and commemorative details.
Corolla’s sustained success is founded on the principles Toyota applied in creating the original model back in 1966. The vision then was for a high-quality, versatile car at an affordable price, offering added value. Today, 12 generations later, it remains true to those qualities, having constantly adapted over the years to meet people’s changing needs and priorities to maintain its place at the heart of the market.
Today, Corolla is a global model, manufactured at 12 locations worldwide and sold in 150 countries and regions. Europe is a key market, where it is long-established as a core model in the Toyota line-up. From its modest arrival here in 1967, it has become a standard-bearer for superior Quality, Durability and Reliability and regularly ranked among the top-selling models in the region.
Corolla has also been central to Toyota’s manufacturing programme in Europe. Production began with the seventh generation model at Toyota Motor Manufacturing Turkey (TMMT) in 1994 and extended to Toyota Motor Manufacturing UK (TMUK) in 1998.
60th Anniversary special editions
To mark Corolla’s 60th anniversary, Toyota is producing special edition versions of the Hatchback, Touring Sports and Sedan, featuring unique styling elements, commemorative badging and enhanced equipment specifications.
The 60th Anniversary versions of the Hatchback and Touring Sports are immediately distinguished from other Corolla models by their exclusive New Boreal Blue metallic paint, presented in a bi-tone execution with a contrasting Night Sky Black roof and pillars. Their special status is also expressed in new-look 10-spoke 17-inch alloy wheels with a contrast matt and machined finish and chromed black wheel nuts. Corolla’s sporty styling is highlighted by new matt silver garnishes on the lower front bumper and side sills and dark-plated fog light ornaments and back door and rear bumper corner garnishes. The Touring Sports adds an extra matt silver highlight on the lower rear bumper. Externally, the finishing touch is provided by stylish matt silver 60th Anniversary decals on the lower edge of the rear doors.
Inside the car, there are sleek matt silver scuff plates bearing the 60th Anniversary logo and front and rear carpet mats in black textile with co-ordinating matt silver inserts.
The sophisticated Corolla Sedan has its own signature (Lunar Sky Blue) paint finish and shares most of the special styling features with its sister Hatchback and Touring Sports models, including the external garnish details 17-inch wheels, 60th Anniversary badging, scuff plates and carpet mats. In addition, there is a matt silver highlight strip along the bottom edge of the boot lid.
Customers have further paintwork colour options for the 60th Anniversary models – Platinum White Pearl premium finish and Ash Grey metallic.
The Corolla range benefits from the fifth generation Toyota hybrid technology, delivering characteristically quiet, smooth and highly efficient performance. Hatchback and Touring Sports customers have two options: a 1.8-litre system offering 140 DIN hp and, catering for those seeking sportier performance, a 2.0-litre with a maximum 178 DIN hp. All Sedan versions use the 1.8 system.
A high equipment specification for the latest Corolla range provides a fully digital user experience as standard with a customisable 12.3-inch driver’s combimeter and the Toyota Smart Connect+ multimedia system with 10.5-inch touchscreen. The multimedia package includes access to cloud-based navigation, benefiting from up-to-the-moment traffic information, together with an embedded route planning system.
A comprehensive package of Toyota T-Mate active safety and driving assistance systems is also provided as standard. This includes Toyota Safety Sense features designed to recognise and react to an extensive range of common accident risk scenarios, alerting the driver and helping them avoid or mitigate the consequences of an impact. The functions include a Pre-Collision System with Intersection Collision Avoidance, Intelligent Adaptive Cruise Control, Lane Departure Alert and Lane Trace Assist, Emergency Steering Assist and Road Sign Assist. New and enhanced safety and multimedia functions are delivered seamlessly with over-the-air updates.
The 60th Anniversary Corolla models are available order now with deliveries to customers from the end of October.
Source: Toyota Motor Europe
